DURABO PHILOSOPHY
DURABO, in Latin, means ‘I will last’ and the cypress tree that appears in the trademark reinforces this concept of duration. This challenge to time is at the heart of the Durabo philosophy. The Durabo motto ‘handmade time’ indicates durability from the skills of craftsmen contrasting with the inevitability of time, which is implied by the Latin adage ‘tempus fugit’.
DURABO watches, available in six selected models, numbered and in limited series, are individul and precious pieces. Their rare availabilty on the market adds to their distinction.
They are made for "the few" who will appreciate the quality and durability of a handmade watch; the ones who would search the few, very chosen watchmakers, yet would rarely find such quality and beauty.
The Durobo philosphy is, a watch for a few, only for those who are able to make "last" this affection for time.